McDonald’s is to introduce a new McValue menu in 2025 in a bid to keep customers as food prices skyrocket. The fast-food chain intends to maintain its $5 value meal, which it launched during the summer of 2024, for the first half of next year. The company will also launch a “buy one, add one” promotion, allowing consumers to buy more for only $1 extra. This deal will include a double cheeseburger, McChicken sandwich, six-piece chicken nuggets with small fries, or any of the following breakfast items: Sausage McMuffin, sausage biscuit, sausage burrito, and a hash brown.
The value move is one of the efforts McDonald’s is taking to offer value meals to budget-conscious consumers. McDonald’s has also rolled out local value deals all over the country. Recent examples include $1 10-piece nuggets, which can only be purchased through the McDonald’s app. According to sources who preferred anonymity, franchisees were still voting on the options for 2025, but value was likely to prevail.
In a statement, McDonald’s maintained that it remains committed to making prices affordable. The company recognized the fact that value has been one of the issues customer feedback has called attention to, which motivated recent offers such as the $5 Meal Deal. McDonald’s is confident that its offerings for 2025 will be more attractive to customers looking to save.
In its last earnings report, McDonald’s posted earnings and revenue better than expected, even if global same-store sales dipped by 1.5%. Sales in the United States rose by only 0.3%, slightly under projections from analysts. The Chief Executive Chris Kempinski pointed to a strong value proposition in order to maintain customer loyalty and stimulate growth as something that the company is set to focus on to enhance and expand its value programs as a foundation for success in 2025.
McDonald’s
McDonald’s, however, has struggled in the last few months following an E. coli outbreak traced to its slivered onions in October. The incident hurt customer traffic, which will be felt in the company’s earnings in the fourth quarter. The company will invest more than $100 million to offset the impact by supporting franchisees that have been hurt by the crisis and helping improve sales, including allocating $65 million in direct assistance to the restaurants most severely affected and $35 million for marketing efforts.
