Prime Highlights:
- Fiber is gaining popularity as consumers focus on gut health and digestive wellness.
- Major brands like PepsiCo, Coca-Cola, and Nestlé are launching new fiber-rich products to meet growing demand.
Key Facts:
- A study by Datassential shows 42% of consumers see high fiber as a sign of a healthy product.
- Experts say fiber helps with digestion, keeps you full, and supports healthy blood pressure and cholesterol.
Background:
Fiber is becoming a popular choice in grocery stores as more people focus on gut health and digestion. Experts believe that high-fiber foods may become as popular as protein, which saw a big rise in demand this year.
Companies across the food and beverage sector are racing to respond. PepsiCo is set to release new high-fiber products, including Smartfood Fiber Pop and SunChips Fiber. Coca-Cola has launched Simply Pop, a prebiotic soda with six grams of fiber per serving. Nestlé introduced a protein shake with prebiotic fiber for digestive health, and smaller brands like Olipop, Floura, and Sola Bagels are also offering more fiber-rich options.
Stephanie Mattucci, a food research expert at Mintel, said fiber is finally getting attention, which is important because it’s an essential nutrient. The shift comes as more Americans recognize that most diets fall short of recommended fiber intake, which ranges between 25 and 38 grams per day.
Social media is driving the “fibermaxxing” trend, where people share ways to eat more fiber from fruits, legumes, and grains. A Datassential study shows 42% of people see high fiber as a sign of a healthy product.
For young people, fiber is also part of a healthy lifestyle. Content creator Naomi Aganekwu, 27, says eating more fiber has helped her digestion and skin. She said that daily food choices can have a lasting impact on your health.
With more people interested and new fiber products coming out, fiber is set to be a big trend in food and drinks in 2026.
