Prime Highlights:
- McDonald’s launches a new “McDonaldland Meal” for adults, including collectible tins and a mystery-flavored shake.
- McDonaldland favorite friends return after an absence spanning over two decades.
Key Facts:
- Every meal comes with a Quarter Pounder or 10-piece McNuggets, fries, and a special tin packed with retro McDonaldland treats.
- McDonald’s also launches limited-edition merchandise with fashion and travel brands to commemorate the retro revival.
Key Background
McDonald’s is debuting a new “McDonaldland Meal” on Aug. 12 that will bring old memories to the front of minds of supporters of its original characters. McDonaldland giant is appealing to adult shoppers who are very familiar with McDonaldland of yesteryears, bringing back old-time favorites Ronald McDonald, Grimace, Birdie, Hamburglar, and Mayor McCheese. The popular characters, part and parcel of McDonald’s brand during the 70s and 80s, make their comeback in their entirety after more than 20 years.
Every “McDonaldland Meal” is accompanied by a choice between the traditional Quarter Pounder with Cheese or 10-piece Chicken McNuggets, along with fries and a brand new Mt. McDonaldland Shake. The shake itself is a pink-and-blue swirl of “lava and clouds.” While its taste is unknown, McDonald’s is using such mystique to create social media buzz and consumer buzz.
Perhaps the most striking element of the crusade is the collectible drum that accompanies each mess. The drums contain six classic McDonaldland characters and include retro- themed inserts similar as cards, stickers, and surprises. This limited- time packaging trouble is the rearmost chapter in McDonald’s continuing trouble to connect with millennial and Gen Z consumers through limited- time nostalgia activations.
Stepping down from the food realm, McDonald’s is also teaming up with life brands. A vibrant McDonaldland vesture line with a apparel company and a range of thematic luggage markers and charms with a trip accessories establishment will arrive in August. These brand alliances are designed to get beyond the idea that it’s just a mess but rather an experience of a artistic nature.
By this daring revitalization, McDonald’s is uniting nonage joy and adult nostalgia — remaking the fast- food geography and cashing in on the emotional stake so numerous people have in the antique McDonaldland cast of characters.
