Modern beverage industry trends indicate a growing movement toward responsible beverage choices by consumers. People have become more conscious about their health, so they choose products which support their way of life even while maintaining excellent taste. As a solution to this the modern market demand initiates a beverage revolution leading Mighty Kind Company to the forefront of this innovative transformation.
The brand Mighty Kind Company operates beyond typical beverage business norms as a transformative movement. It develops premium cannabis-infused botanical seltzers without sugar or added sweetness to provide consumers a contemporary alcohol alternative. With its commitment to innovative quality standards Mighty Kind sets new benchmarks in mindful alcoholic beverage production.
For Joshua “Loyal” Grigaitis, the company’s Founder, this journey started with a personal realization. “I think I saw the need for alternatives to alcohol a long time ago, even for myself,” he reflects. “Being 21 and managing the family bar, I had to figure out my relationship with alcohol quickly because I was around it all the time.” This early insight became the foundation for Mighty Kind’s mission—providing a mindful drinking experience that’s both refreshing and responsible.
Let’s see below how Mighty Kind is revolutionizing cannabis drinks with quality, wellness, and ethical sourcing!
From Bar Owner to Beverage Innovator
Loyal’s career in the beverage industry began long before cannabis-infused drinks became mainstream. At just 21, he opened a family-owned dive bar in 1999, which thrived for over two decades. “We are still open today, celebrating 26 years this May,” he shares. While running the bar, Loyal noticed a growing demand for non-alcoholic options, prompting him to reflect on the broader market trends.
His awareness of this shift was both professional and personal. Loyal was born without a sweet tooth, which made finding drinks without excessive sugar or artificial sweeteners a challenge. “I was very passionate about not only wanting an alternative to alcohol but wanting an alternative to sugar and sweetened beverages as well,” he explains. “Pretty much everything was either sweetened or alcoholic, leaving me with hardly any choices.”
The tipping point came in 2019 when Loyal introduced booze-free nights at his bar every Saturday, a move that caught the attention of the national media. His feature on the cover of USA TODAY served as validation that the demand for non-alcoholic beverages was only going to grow. “It was a pretty exciting moment,” he recalls. “It reassured me that this was going to be big.” That same year, he launched Mighty Kind Company, turning his passion for mindful drinking into a full-fledged business.
A Unique Approach to Cannabis Beverages
Mighty Kind stands out in a crowded market primarily because of its constant commitment to sugar-free, unsweetened beverages. “We don’t use stevia, monk fruit, sucralose, or any other hidden sweeteners,” says Loyal. “That fact alone differentiates us from 90% of products on the shelf.”
But it’s not just about avoiding sweeteners. Mighty Kind focuses on organic flavors to ensure that each drink is of the highest quality. Unlike many competitors who use artificial ingredients to maintain consistency, Loyal embraces the natural variation that comes with real ingredients. “When you’re working with natural products, there may be a little bit of variance between batches, but we feel like we can keep that quality regardless. Even if it tastes a little different, as long as it’s good, that’s what matters.”
Crafting Unique Flavors
The brand’s product lineup offers some truly unique options. “Banana Kush has been one of our most exciting flavors in the past year,” Loyal says. “It tastes like a Laffy Taffy or banana Runt candy, and people love it because it’s something different.”
Another standout is their root beer-infused sparkling water—an uncommon flavor in the cannabis beverage space. “I always loved the taste of root beer but hated the sugar,” he shares. “We created a root beer-flavored sparkling water that is completely sugar-free, and people who appreciate it are incredibly grateful.”
In addition, their best-selling CBD drink, Violet Mango, combines floral and fruity notes for a refreshing twist. “Lavender drinks are common, but Violet drinks aren’t,” Loyal notes. “We like to do things a little differently.”
Ethical Sourcing and Sustainability
Mighty Kind’s commitment to quality extends beyond flavor and ingredients. The company places a strong emphasis on ethical sourcing, working with local flavor companies and family-owned suppliers rather than large-scale industrial operations. “We’re not trying to source the cheapest ingredients to maximize profits,” says Loyal. “We would much rather pay a little more for quality and integrity.”
By maintaining close relationships with ethical suppliers, Mighty Kind ensures that every ingredient aligns with its core values of purity and authenticity. “We’re building something that we can be proud of, not just something that sells.”
Navigating a Shifting Legal Landscape
Operating in the cannabis industry isn’t without its challenges, especially given the constantly evolving legal landscape. The recent passing of Missouri’s Executive Order 24-210 has raised concerns about unregulated hemp-derived products, but Loyal remains confident in Mighty Kind’s adaptability. “One thing that’s really important in this space is to stay diversified,” he says.
To mitigate risks, Mighty Kind offers a range of product lines:
- THC-infused beverages
- CBD drinks
- Non-infused botanical seltzers under the “Cheerz” brand
“Not all retailers are ready for cannabis-infused drinks, so we provide an alternative,” Loyal explains. “Cheerz is a sugar-free, alcohol-free line that doesn’t include cannabis, allowing us to reach more consumers.”
The company is also expanding its distribution across multiple states, ensuring that regulatory shifts in any one region don’t negatively impact the business. “We’re now in six states, with discussions happening in 10 more. The more states we enter, the less we’re affected by one area’s legal shifts.”
2025 and Beyond
Looking to the future, Mighty Kind is focused on growth and innovation. “Our biggest priority right now is expanding our distribution footprint across the U.S.,” says Loyal. “We also have international aspirations—I’ll be traveling to Spain this year to explore opportunities abroad.”
In addition to geographic expansion, the company is venturing into new product categories. “We’ve been doing bubbles for the last five years, and now we’re excited to explore non-carbonated beverages,” he shares. “Expect to see cannabis spirits and other innovative drinks from us in 2025.”
With a relentless focus on quality, sustainability, and innovation, Mighty Kind is ready to remain a key player in the cannabis beverage space. As Loyal puts it, “We’re not just here to sell drinks—we’re here to redefine what mindful drinking looks like.”
