Being a food-centric society, Indians have always had a penchant for gastronomical delights. With food playing a key role in our way of life, Indian consumers never shy away from trying new cuisines and food options. As the Indian population’s disposable incomes rise along with enhanced cross-cultural exposure, the market is opening up to adopting global cuisines; one of the most popular of which has been pizza. With a host of pizza chain restaurants capturing the market, this Italian delight has emerged as a top favorite for Indian consumers. A thorough look into the industry reveals the critical role played by quality ingredients, technology, and youth culture.
Encapsulating these features along with affordable and varied pizza options is Pizza Burst, a pizza franchise business. Founded by Rahul Veerwal, Gitesh Bansiwal, and Manish Bansiwal, the Udaipur-based restaurant chain specializes in unlimited pocket-friendly fast-food options to consumers. With its meal including over 40 items, each curated with caution and care, Pizza Burst has become a customer favorite in no time. Running on a Franchise-Owned, Company-Operated (FOCO) model, the company has expanded to 37 outlets spread across seven states, with plans to open 100 outlets in the near future.
Let’s see how Pizza Burst is changing the way India enjoys pizza with its unlimited, value-packed offerings!
A Game-Changing Approach
The idea behind Pizza Burst was born from the realization that the Indian market was missing a key segment in the pizza space — the concept of unlimited meals. While pizza chains offered ala-carte options, there was no affordable, all-you-can-eat experience centered around pizzas. This gap in the market inspired the three founders to create something different.
“We identified a huge gap in the affordable unlimited meal segment, especially in the pizza segment,” says Rahul Veerwal, one of the directors. “In the North Indian food scene, many restaurants offered thalis or buffet-style meals, but there was nothing like that in the pizza market. After researching various cities like Delhi, Mumbai, Gujarat, and Bangalore, we saw an opportunity to offer customers an all-you-can-eat pizza experience.”
In 2015, the first Pizza Burst outlet opened its doors in Udaipur. Within just a year of operation, the founders saw that the concept resonated with customers, and the franchise model was born. From that point on, the company rapidly expanded, becoming a popular choice for pizza lovers across the country.
The Unlimited Meal Concept
What truly sets Pizza Burst apart from other pizza chains in India is its innovative approach to pizza dining. While most pizza chains limit the menu to individual orders, Pizza Burst offers its diners an all-inclusive, unlimited meal experience.
“We serve over 40 items on our buffet, including 8 types of hot starters, 20 cold starters, soups, cheese garlic bread, and four varieties of pizzas, all for just Rs. 250,” explains Rahul Veerwal. “We wanted to create a fun and affordable experience for people who want to indulge in a variety of food without worrying about the bill. Our signature offering is the unlimited meal, and it’s been a huge hit.”
This approach has been a game-changer in the pizza market, attracting customers looking for value without compromising on quality. The menu includes a mix of classic pizzas and innovative options such as multigrain and spinach pizza, catering to the growing demand for healthier alternatives.
From Local to National: The Franchise Model
As the first outlet flourished in Udaipur, the next logical step for the founders was to expand their reach. Recognizing the challenges of scaling up, they chose to adopt the franchise model to ensure that the brand could grow rapidly without compromising on quality.
When asked about the decision to go the franchise route, Rahul Veerwal shares, “We realized that opening company-owned outlets in different cities would require significant capital and local expertise. By adopting the franchise model, we were able to partner with local entrepreneurs who understood their markets and could bring our brand to life with their knowledge of the region.”
With the Franchise Owned Company Operated (FOCO) model, the franchisees own the outlets, while Pizza Burst manages the operations, ensuring that quality standards are maintained across all locations. From hiring and training staff to managing inventory, Pizza Burst takes the lead in ensuring consistency across all its franchises.
The Secret to Success
For any food brand, maintaining the same level of quality and consistency across all outlets is paramount. Pizza Burst has put a system in place that ensures every franchise delivers the same high standard of food and service.
“We’ve invested heavily in creating standardized recipes, and our kitchen staff follows strict guidelines,” says Manish Bansiwal. “We also manufacture many of the ingredients, such as sauces, pizzas, bread, and brownies, ourselves. This allows us to maintain control over the taste and quality of our food.”
To ensure that the food is up to standard, Pizza Burst conducts quarterly food audits at each outlet. These audits check for quality, food costing, and any discrepancies in the operations. Moreover, the company has developed a customized software system that helps franchise owners, managers, and the core team track sales, inventory, and customer feedback.
The Future of Pizza Burst
In the next few years, Pizza Burst aims to expand its footprint significantly. With 37 outlets already operational, the company is poised to open more outlets by mid-2026, bringing their total to over 50. But that’s not all. The founders are already looking beyond India and have plans to open outlets in international markets like Dubai and the USA within the next two years.
“Our goal is to open 100 outlets within the next 3-5 years,” says Rahul Veerwal. “We believe there is a huge potential for our brand, and we want to take Pizza Burst to as many cities as possible. Expanding internationally is also a key part of our strategy, and we’re excited about the possibilities.”
In addition to opening new outlets, Pizza Burst is also focused on innovation. The company regularly surveys its customers to stay ahead of food trends and continuously improve its offerings. The recent introduction of gluten-free and multigrain pizza bases is a prime example of how the brand is adapting to changing consumer preferences.
The Driving Force Behind Innovation
For Pizza Burst, customer feedback plays a crucial role in shaping the business. The company constantly listens to its customers and adapts its menu based on their preferences. According to Rahul Veerwal, “We take customer feedback very seriously. When we open a new outlet, we collect feedback from customers for the first seven days to ensure that the taste, spice levels, and overall quality are just right. We even make adjustments based on their feedback. It’s an essential part of our process.”
This dedication to listening and improving has contributed to the brand’s success and growing popularity. Customer satisfaction is at the heart of Pizza Burst’s business model, and this commitment to improvement has set the company apart in a competitive industry.
Leveraging Technology for Growth
As technology continues to evolve, Pizza Burst has embraced it to streamline its operations and boost customer service. One key area where technology plays a role is marketing. By collaborating with social media influencers and using platforms like Instagram and Meta ads, the company has been able to connect with new customers and generate buzz about their franchise opportunities.
Moreover, Pizza Burst uses technology to enhance the customer experience, both in-store and online. The company’s app allows franchise owners and managers to track sales, inventory, and food waste, ensuring that operations are running smoothly. This integration of technology has been crucial in maintaining efficiency and consistency across its network of outlets.
The Recipe for Pizza Burst’s Success
As with any entrepreneurial journey, Pizza Burst has faced its share of challenges. The biggest obstacles have been related to staff management and maintaining the consistency of taste and quality across all outlets.
“The two most important things in the restaurant industry are staff management and taste,” says Gitesh Bansiwal. “If you can get these right, you can succeed. We realized early on that managing staff was critical to our success. That’s why we ensure that we hire, train, and manage all the staff ourselves. This ensures that every outlet operates smoothly and provides the same high-quality experience.”
Despite these challenges, Pizza Burst has managed to maintain its growth trajectory. Their strong focus on quality control, staff management, and customer satisfaction has played a key role in their success.
Sustainability and Social Responsibility
Pizza Burst’s commitment to sustainability and social responsibility is evident in its operations. The company focuses on creating job opportunities for young people, especially those from marginalized communities. “We give jobs to people who are above 18 years of age and offer them training, a stipend, free food, and accommodation,” says Rahul Veerwal.
This approach to community engagement reflects the company’s values and commitment to giving back to society while creating opportunities for young people to build meaningful careers.
The Path Ahead
Looking forward, Pizza Burst is focused on achieving even greater heights. In addition to expanding its outlets and innovating its menu, the company is also working on creating central kitchens in every state to streamline production and ensure that all outlets receive consistent, high-quality ingredients. They are also in the process of developing a manufacturing unit for pasta, noodles, and macaroni, which will further lower costs and maintain high-quality standards.
As for the future, the directors are confident that the outlet will continue to grow and thrive. “We’re not just focused on growth; we’re focused on building a brand that resonates with customers and creates long-term value,” say the Directors.
With a clear vision, a passion for quality, and a commitment to innovation, Pizza Burst is well on its way to becoming a dominant force in the Indian food and beverage industry. The journey from a small restaurant in Udaipur to a national and international brand is just beginning. The next few years promise even more exciting opportunities for this trailblazing company.
