Mumbai, India – July 28, 2026: The GlenJourneys, the premium 21-year-old single malt Scotch whisky co-founded by actor Ajay Devgn and Mokksh Sani of Cartel Bros., has received multiple international accolades in 2026, further strengthening its presence in the global premium spirits industry. The whisky has been awarded a Gold Medal with the “Best of the Best” distinction at the London Spirits Competition 2026 and a Gold Medal at the Scotch Whisky Masters, following its earlier recognition at the Superior Taste Awards presented by the International Taste Institute, Brussels.
The latest awards underscore the brand’s growing international recognition for product quality, craftsmanship and consumer appeal within the highly competitive premium Scotch whisky category.
The London Spirits Competition, regarded as one of the industry’s leading global competitions, evaluates entries based on quality, value and packaging through blind tastings conducted by an international panel comprising master distillers, master sommeliers, bartenders and spirits professionals. Competing alongside established international brands, The GlenJourneys 21-Year-Old Pioneer Edition received 93 points, earning both a Gold Medal and the competition’s Best of the Best distinction.
Earlier in the year, the whisky was also recognized by the International Taste Institute in Brussels with a Superior Taste Award, an international certification based exclusively on blind sensory evaluation by an independent panel of chefs and sommeliers. The GlenJourneys achieved an overall score exceeding 92%, including 92.8% for first impression, vision, and olfaction, 89.5% for taste, and 91.1% for final sensation. The evaluation highlighted the whisky’s aroma, balance, texture, mouthfeel, and finish.
Commenting on the recognition, Mokksh Sani, Founder of Living Liquidz & Mansionz and Co-founder of Cartel Bros., said:
“These international recognitions reflect the importance of quality, craftsmanship and consistency in building a premium spirits brand. Receiving multiple global awards in the same year reinforces our commitment to creating a Scotch whisky that meets international standards while strengthening the presence of an Indian-founded brand in the global premium whisky market.”
Since its launch, the brand has recorded steady commercial growth, with sales exceeding 8,600 bottles and generating more than ₹4.14 crore in turnover. The brand is currently available through 437 retail outlets across Maharashtra, Goa, Uttarakhand, Uttar Pradesh, Delhi, and Haryana. Product registrations are also underway in 23 additional states and Union Territories as part of their domestic expansion strategy.
Internationally, the whisky has expanded into major duty-free retail locations in India, secured export orders for the United Arab Emirates, and is preparing for entry into the United States and Canadian markets.
Speaking about the milestone, Ajay Devgn, Co-founder of The GlenJourneys, said:
“These recognitions are an important milestone in our journey of creating a premium Scotch whisky that reflects quality, authenticity, and craftsmanship. They encourage us to continue building a globally respected brand while remaining committed to delivering an exceptional experience for whisky enthusiasts.”
The GlenJourneys is backed by the leadership team of Cartel Bros., including co-founders Jitin Merani, Rohan Nihalani, Manish Sani, and Vishal Rajan, Chief Business Officer. The company continues to focus on expanding its premium spirits portfolio through product innovation, international market expansion, and long-term brand development.
The brand’s 21-Year-Old Pioneer Edition is a limited-release expression, with 600 bottles produced worldwide. Matured in the Scottish Highlands, the whisky is aged in carefully selected American oak casks before undergoing finishing in Rum, Bourbon and Sherry casks, creating a layered flavor profile designed to appeal to premium whisky consumers.
With multiple international recognitions and a growing retail footprint, The GlenJourneys continues to strengthen its position within India’s luxury spirits segment while expanding its presence in global markets.
About The GlenJourneys
The GlenJourneys is a premium 21-year-old single malt Scotch whisky developed by Cartel Bros. and co-founded by Ajay Devgn. Crafted in the Scottish Highlands, the whisky undergoes a distinctive multi-cask maturation and finishing process using American oak, followed by finishing in Bourbon, Sherry and Rum casks, creating a balanced and complex flavour profile.
The Bourbon cask contributes notes of vanilla, oak, caramel and subtle spice, while the Sherry cask introduces layers of dried fruits and rich woody characteristics. The Rum cask finish adds tropical fruit notes and delicate spice, resulting in a smooth and refined whisky with a long, elegant finish.
Produced in limited quantities, The GlenJourneys reflects Cartel Bros.’ commitment to premium craftsmanship and internationally benchmarked quality, with a focus on building a globally recognised luxury Scotch whisky brand.
